Zogo Finance and MoneyLion Forge Partnership to Foster Financial Literacy – Finovate

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  • MoneyLion and Zogo Finance announced a new collaboration to bring financial literacy tools to MoneyLion’s more than three million users.
  • MoneyLion will integrate Zogo’s financial education modules into the Today Feed content section of the MoneyLion app.
  • Zogo Finance won Best of Show in its Finovate debut at FinovateFall 2019 in New York.

Personalized financial content provider MoneyLion is the latest fintech to partner with financial literacy company Zogo Finance. MoneyLion will leverage the new relationship with Zogo Finance to bring enhanced financial education to its more than three million users. The collaboration represents Zogo’s largest fintech platform integration since the company was launched four years ago.

“Partnering with a premier (neobank) such as MoneyLion is a pivotal step toward Zogo’s goal to bolster investor education for consumers’ prosperous financial futures,” Zogo CEO Bolun Li said. “This is one of our biggest leaps in the fintech space, driving us closer to our overall mission of reinventing financial education than ever before.”

Courtesy of the collaboration, MoneyLion users will be able to access Zogo Finance’s financial education modules within the “Today Feed” content section of the MoneyLion app. A feature that combines community insights and experience with data and financial expertise, MoneyLion’s Today Feed educates and empowers users to find the most appropriate financial solutions to suit their needs and make better, more informed decisions about their financial lives. The integration with Zogo will enable users to improve their understanding of key financial concepts ranging from investing and saving to applying for loans and pursuing entrepreneurship.

Emphasizing the importance of financial education that is “approachable and fun,” MoneyLion Chief Product Officer Tim Hong praised the new partnership with Zogo. “Each customer will receive a unique lineup of content and information, and the tools necessary to help them achieve their money goals,” Hong said. “At the same time (they will) have the confidence to improve their financial health with a hyper-personalized in-app feed.”

Headquartered in Austin, Texas, Zogo Finance won Best of Show at FinovateFall 2019 in New York. At the conference, the company demonstrated its teen financial literacy app that uses behavioral economic insights derived from research conducted at Duke University to help teach otherwise complex financial concepts.

Zogo began 2022 with an announcement that it had forged new partnerships with eight fintechs and financial institutions. The company followed this January accomplishment with an even more impressive signing of 12 new partners in February. By June, Zogo reported that it had reached a major partnership milestone in inking deals with a total of 200 financial institutions.

“It’s been a true honor to support the building of local communities founded on the bedrock of education,” Li said when the milestone was announced. “Every new user we educate and every new partnership we build brings us one step closer to a better world.”


Photo by Magda Ehlers

Go to Publisher: Finovate
Author: David Penn