TomTom wants to wrestle control of the digital map back from Silicon Valley


Digital maps and navigation apps have become an integral part of not only how we move, but also how businesses and entire industries operate.

Think about it. Geolocation data is necessary for delivery companies to bring goods to your doorstep, for ride-hailing apps to get you to your destination, and for automotive brands to make the most out of their driver assistance systems (ADAS) technology. The list of examples goes on and on.

The requirement for location-based mapping services has increased to such an extent that the global digital map market is expected to rise by $33.18 billion in the next five years

The gaps in digital maps options

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When we think of a digital mapping service, Google Maps immediately springs to mind. But its consumer popularity doesn’t really translate to a seamless business implementation.

The Google Maps Platform for businesses comes with several significant disadvantages, but one rises to the top: its proprietary, closed-source nature. This means that customization options are limited and that, subsequently, a business must work with what Google offers.

Beyond that, the speed at which innovation can occur when using a proprietary map is limited by the speed of the company that owns it and the resources it’s willing to spend.

Google Maps