South Korea’s Pearl Abyss wants to make games for the whole world. It’s not easy.

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South Korea’s Pearl Abyss wants to make games for the whole world. It’s not easy.

“Though I believe more players in younger generations are looking at PC and consoles, the market is still dominated by mobile,” Kim said, referring to the South Korean gaming audience. “Players on different platforms are very different, the market is segmented, so the current Korean market is difficult to approach. And I feel it’s getting more and more difficult to make successful games in Korea because gamers’ perspectives and experiences are more diverse than ever before. This is also a reason why we try to make games for the global audience, not just targeting Korean players. The market is, I would say, skewed and hard to satisfy.”

Go to Publisher: Technology
Author: Gene Park