Sony and Honda plan to start selling their electric cars in the US in 2026

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The jointly-developed EVs will distinguish themselves with a focus on in-car software and entertainment. The first cars will be built in Honda’s US plants.

A photograph of a sleek, sliver SUV, designed by Sony.

Sony’s prototype Vision-S 02 SUV, unveiled at CES 2022 as a platform for developing Sony’s EV technology.
Image: Sony

Sony and Honda have .

Mizuno added that the cars would be priced at “a reasonable amount” that matched the “added high-value” of their components.

Sony exec Izumi Kawanishi stressed that the development of the vehicles would focus “on the value of mobile space, not only as a physical means of transportation, but also as an entertainment and emotional space.” In other words: in-vehicle software and entertainment systems will be a key selling feature. It’s in this area that rivals like Tesla have managed to distinguish themselves from traditional automakers, aggressively marketing their driver assist technology and adding gimmicky features like in-car video games.

Production of the Sony-Honda cars will take place at one of Honda’s 12 facilities in the United States, though no details have been shared on planned volume. AP News reports that the companies say the first vehicles are not intended for mass sales.

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Author: James Vincent