SEON Launches Free Fraud Prevention Tool – Finovate

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  • SEON is giving away its fraud prevention tools for free.
  • The free tier will include up to 2,000 API calls each month at a rate of two queries per second.
  • “We’re determined to tackle fraud head on,” said SEON CEO and Co-founder Tamas Kadar. “This version will help us to serve a greater number of online businesses than ever before, and it is a major step towards building a truly fraud free world.”

Online fraud prevention platform SEON‘s mission is to democratize the fight against online fraud for businesses of all sizes. Today, the Hungary-based company is furthering its efforts toward this goal by giving away fraud prevention tools for free.

The Forever Free version of its online fraud prevention software will support up to 2,000 API calls each month at a rate of two queries per second and includes email support from SEON’s customer service agents.

“We’re determined to tackle fraud head on,” said SEON CEO and Co-founder Tamas Kadar. “This version will help us to serve a greater number of online businesses than ever before, and it is a major step towards building a truly fraud free world.”

SEON has always offered businesses free access to its technology via a 14-day free trial. Starting today, after a user’s trial period expires, they will automatically be converted to SEON’s Forever Free plan. Businesses that want more capabilities can convert to SEON’s Pro plan, which offers more API calls and responses around 10 queries per second, for businesses with higher transaction volumes and a need for a faster speed.

“As a company, we make it tough for fraudsters by intelligently combining real-time social signals, phone, email, and IP lookup details with device intelligence and machine learning to uncover fraud patterns and discover revenue opportunities. We enable fraud prevention teams to go further with access to insightful, real-time data from one source.” 

SEON doesn’t think of itself as a typical fraud prevention company. The company’s business model is based on a product-led growth (PLG) strategy via a software-as-a-service (SaaS) model, which makes the technology more accessible to a wider range of businesses.

“Sadly, for too long, this level of protection has only been available at a very high price point. That’s why for years, we’ve strived to make our service as accessible as possible. Through our ‘forever free’ option we’re able to go even further in that effort,” Kadar added.

The second half of the year has been a busy one for SEON. In the past couple of months, SEON has formed partnerships with SaaS anti-money laundering company, Lucinity and AI-powered decisioning platform, Provenir. And in the last few weeks, the company has made several updates to its system, including improving the accuracy of its IP, BIN, email, phone, and platform checks.  


Photo by Neenu Vimalkumar on Unsplash

Go to Publisher: Finovate
Author: Julie Muhn (@julieschicktanz)