Retailers such as Forever 21, Nike, and Chipotle have opened virtual world stores on Roblox, as they seek to use the metaverse to drive real-world sales (Financial Times)

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Financial Times:
Retailers such as Forever 21, Nike, and Chipotle have opened virtual world stores on Roblox, as they seek to use the metaverse to drive real-world sales  —  Forever21 and Nike have created virtual stores in a bet that the futuristic digital world will transform global retail

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