InComm Acquires Australian Gift Card Innovator The Card Network – Finovate

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  • Incomm Payments acquired Australian gift card provider The Card Network (TCN). Terms of the deal were not disclosed.
  • The Card Network, founded in 2019, offers a wide range of multi-brand gift cards that aggregate popular consumer brands on a single card.
  • Celebrating its 30th anniversary this year, Incomm Payments made its Finovate debut in 2011 at FinovateFall in New York.

International paytech InComm Payments has acquired Australia-based gift card provider The Card Network (TCN). The acquisition will help InComm create and offer personalized gift card solutions, as well as support the growth of its brand and retail partners. Terms of the transaction were not disclosed.

Available in-store at leading retailers in Australia as well as online, TCN’s multi-brand gift cards aggregate consumer brands onto a single card, giving card recipients greater choice and flexibility. Examples of TCN’s multi-brand gift card products are the company’s The Active Card, which includes athletic and recreational brands such as Nike, Adidas, and New Balance; The Shop
Card
, which features retail brands like Calvin Klein, H&M, and peteralexander; and The Baby Card, which aggregates brands like Toyworld, Kidstuff, and BabyBunting.

“TCN is a pioneer of the multi-brand gift card category with a proven record of delivering reliable products to both the gift giver and the recipient,” InComm SVP of Financial Services and Asia-Pacific Adam Brault said. “We could not be more excited to welcome TCN’s expertise and creativity to our global team.”

Founded in 2019 by Nick Sims and Richard Hewitt, TCN also provides Australian companies with gift solutions for loyalty and rewards programs, as well as B2B gifting opportunities. This week, the company announced the availability of new special edition gift cards “for the MATE that always has your back, for the STAR in your workplace, for the CHAMP that’s always up for a yarn, for the CUTIE that makes you smile, or the BESTIE you can’d do life without.” Unveiled for the winter holiday gift giving season, the new cards enable recipients to choose from more than 30 retailers on a single card. The new offering is available courtesy of a partnership with Coles Group Supermarkets, where the special edition cards can be purchased.

Headquartered in Atlanta, Georgia, InComm has been a Finovate alum since its first appearance on the Finovate stage in 2011. In the years since, the company has grown into an international payments technology provider with more than 525,000 points of retail and online distribution, and a presence in more than 30 countries. InComm has been active in both Australia and New Zealand since 2010, helping bring international brands to the region’s gift card market. Brooks Smith is CEO.


Photo by Karen Laårk Boshoff

Go to Publisher: Finovate
Author: David Penn