ICare launches into UK market


French property management start-up the ICare Group is planning global expansion and plans to launch in the UK, Spain and the United States of America next year.

ICare has built Orion, a service for agents working within the holiday-lets property rental sector that makes the management of housekeeping services more fluid for those involved in the seasonal-property-rental industry, and that can be plugged into existing property management software suites.

The group first developed a marketplace, called R-LOGINET, that helped connect property managers with professional service providers.


Orion is for property managers looking to offer concierge services and other estate agency services and to seasonal rentals including the entry and exit of guests, handing over of keys, cleaning and household linen.

The holiday rental sector is changing.”

Jean-Baptiste DhuiegeICare Group was created by Jean-Baptiste Dhuiege (pictured), founder and chief executive. A former high-flyer with Australian Air Byron he started supervising a fleet of seasonal rentals in 2015.

He noticed the difficulty associated with housekeeping and had the idea of creating solutions that would address those needs.

Dhuiege says: “The holiday rental sector is changing. The demand for rental accommodation is exploding and the expectations of guests are ever increasing. And this is true all over the world.


“For professionals, it is becoming essential to be up to the task. Therefore, ICARE Group’s mission is to simplify the daily life of property managers. The value proposition is to increase the quality of the services provided, the satisfaction of guests and therefore of owners.”

Go to Publisher: Proptech Archives – The Negotiator
Author: Robyn Hall