- FIS is launching its Guaranteed Payments solution this week that boosts merchants’ ecommerce transaction approval rates and guarantees protection against chargebacks.
- FIS is partnering with ecommerce fraud prevention company Signifyd to reduce merchant chargebacks.
- “With this solution, customer retention works hand in hand with fraud elimination to unlock incredible revenue growth opportunities,” said Signifyd CEO and Co-founder Raj Ramanand.
Core banking expert FIS is launching a Guaranteed Payments solution this week. The new tool guarantees merchants increased ecommerce transaction approval rates and eliminates the financial liability of chargebacks resulting from fraudulent purchases.
Guaranteed Payments, which is available across the Signifyd Commerce Network and integrated into FIS’ Worldpay platform, facilitates increased merchant approval rates and provides guaranteed chargeback protection. The new technology combines machine learning and transaction intelligence to analyze aspects of a consumer’s purchase, including email address and payment credentials. Leveraging that information, Guaranteed Payments can instantly distinguish legitimate orders from fraudulent orders. The reduced fraud helps merchants optimize revenue and fulfill orders more quickly.
“Guaranteed Payments brings together two powerful sources of transaction intelligence—the Worldpay data stream produced from processing 40 billion orders annually and the Signifyd Commerce Network of thousands of merchants worldwide,” said FIS Chief Product Officer Vicky Bindra. She adds that the new tool can “combine fraud protection with increased approvals to enhance payment optimization and the overall user experience.”
Preventing chargebacks is at the heart of Signifyd’s technology. The California-based company helps identify fraudulent product orders using machine learning algorithms that sift through big data, including user behavior patterns, to reduce merchant chargebacks on fraudulent charges and save money on shipping goods on declined orders. In the event an order turns out to be fraudulent, Signifyd reimburses the merchant for the chargeback.
“Merchants using Signifyd experience a 5 to 9 percent increase in top line conversion on average,” said Signifyd CEO and Co-founder Raj Ramanand. “With this solution, customer retention works hand in hand with fraud elimination to unlock incredible revenue growth opportunities.”
FIS’ Guaranteed Payments is launching at a time when ecommerce activity and the fraud the comes along with it are at an all-time high. While the ecommerce market is predicted to grow 50% in the next two years, so is the fraud that comes along with it. In the past year, nine out of 10 merchants lost revenue due to payment fraud. False positives are hurting merchants, as well. Even though fraud currently accounts for about 1% of online transactions, merchants routinely reject as much as 9% of orders to avoid fraud, missing out on $443 billion in potential revenue.
Go to Publisher: Finovate
Author: Julie Muhn (@julieschicktanz)