Easyproperty.com comes out fighting with expansion plans

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EasyProperty.com is poised to go through a period of rapid expansion once costs are under control and the company stabilised following the collapse of former brand custodian The Evolve Partnership.

The failure of Evolve led to the brand being returned to The Easy Group and as The Neg reported yesterday it is now under the stewardship of Charles Hancock, chief executive of easyCapital.

Hancock (pictured) has a fierce reputation for turning businesses around and the plan for easyProperty.com is to first get costs under control and then put plans in place to expand the brand rapidly.

Industry reaction to the future of easyproperty.com has been mixed.

Adam Pigott, chief executive of blockchain-based property portal OpenBrix, was a director of online agency estatesdirect.com in 2013.

I do see the march of new technology streamlining the agency model in both lettings and sales without question.”

He told The Neg, “It was before Purplebricks –a  great concept but it soon became clear to me it only suits certain demographics in certain areas and even then the service to the buyers is questionable. I resigned a couple of years later.

“Certainly when you compare [online] to the service of estate agents, honestly there is no comparison.

“I do not see the current models working in the mainstream at all, however I do see the march of new technology streamlining the agency model in both lettings and sales without question.”

David Reynolds, an equity analyst with Davy Research, says with the right direction easyproperty.com could climb the mountains ahead of it and that for all estate agency video content is going to become key.

“I think easyProperty.com could come good,” he says. “However in the coming months and years the experience for the customer has to change. Video content is going to be key. The most seismic change this industry has seen in recent years is the Connells acquisition of Countrywide. There is more to come. Interest and mortgage rates are only going one way and that’s up and that’s going to drive change.”


Go to Publisher: Proptech Archives – The Negotiator
Author: Robyn Hall