Digital Bros launches indie publishing division Hook

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Digital Bros, the parent company of Control and Ghostrunner publisher 505 Games, has established a new indie publishing division called Hook.

The Italian company explained the formation of Hook will bolster its publishing capabilities as it looks to support “rising development talent.”

Hook will be based out of Digital Bros’ head office in Milan and intends to lend indies a hand with publishing and marketing.

The nascent division will also offer an “all-around solution for developer needs” including funding, development support, QA, localization, marketing, and PR.

Hook is currently working on a slate of projects including Kingdom of the Dead, Madshot, Unholy, and other unannounced titles.

Digital Bros has been slowly but surely expanding over the past year, and recently acquired Puzzle Quest publisher D3 Go for an undisclosed fee.

A few months earlier the company also became the co-owner of RPG studio Nesting Games, which was co-founded by a group of former Assassin’s Creed, Skylanders, and Prince of Persia developers.

Commenting on its growth plans earlier this year, 505 Games head of free-to-play Clive Robert explained the company is eager to push into the freemium market by “bringing to gamers the best there is to offer — from original games, to powerhouse licenses, and beyond.”

Digital Bros has also experienced plenty of success publishing premium titles, and in 2021 revealed that Death Stranding earned $27 million in gross revenue on PC in just five months.

That made Kojima Productions’ debut title Digital Bros’ most successful project during the first half of the 2021 fiscal year, with the post-apocalyptic Deliveroo simulator outgrossing other releases such as Control and Ghostrunner.

Go to Publisher: Game Developer
Author: Chris Kerr, News Editor