DexCare buys eCommerce company Womp

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Womp will provide DexCare will a storefront for healthcare

The mission of healthcare access intelligence company DexCare is to create an environment where all patients can get the best treatments and care, and it does this by combining digital health applications and interoperable operating systems so that health systems and providers can deliver care that is targeted, cost-effective, and personalized.

Now the company will be closed to realizing that vision with the acquisition of eCommerce and online merchandising technology company Womp. 

Womp consist of two brands, WompHealth and WompMobile; WompHealth applies online shopping technology to health systems so they can deliver digital experiences for consumers, while WompMobile uses technology to convert any website into a high-performance mobile experience. Womp currently powers over 70 million consumer-facing digital experiences and its customers include AT&T and Bed Bath & Beyond.

Financial terms of the deal were not disclosed but it was revealed that both WompHealth and WompMobile will remain independent subsidiaries of DexCare going forward.

Spun out of Providence Health in March 2021, DexCare provides a Platform-as-a-Service for health systems that works across all care settings and modalities, including on-demand virtual visits, scheduled in person visits, urgent and retail care, primary care, and even some specialties.  

The company offers demand generation technologies, which attract and curate audiences to health systems’ digital front doors by making their delivering digital care more discoverable by patients online; it also offers intelligent navigation technology, which leverages the company’s understanding of patient needs and wants, which is combined with provider information and health system objectives in order to ensure consumers are presented with the safest, and best, care options.  

Finally, DexCare offers optimization technologies, which automatically allocate health system resources when and where they can be most productively employed. The company does this by matching them to consumers when and where they need care.  

DexCare is currently used by health systems across the U.S., including Kaiser Permanente, Providence, Houston Methodist, Community Health Network, Froedtert Health, and others.

Now that has acquired Womp, DexCare will use the company’s underlying technology as a key component in its Digital Discovery Solutions, which provides health systems the ability to create, publish and promote consumer-facing mobile and web-based digital experiences, as well as natural language search and merchandising care options. That allows consumers to discover care on search engines and websites, including a health system’s digital front door, and to access real time availability for care options.

“Online scheduling isn’t enough anymore. Health systems face intense competition, evolving consumer expectations and limited resources that require comprehensive, highly-performant Digital Discovery Solutions that empower health systems to capture sustainable growth and guide patients to the best care while optimizing capacity in real-time,” Derek Streat, CEO of DexCare, said in a statement.

“Womp is providing an essential element to this vision – a powerful storefront for healthcare.”

In January, DexCare announced a $50 million Series B funding round, bringing its total raised to $71 million.  

(Image source: dexcarehealth.com)

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